Exploring the vital role of water, our film challenges the misconception of abundance by revealing that a mere 1% is accessible for human use. It highlights the criticality of this scarce resource, urging reflection on its value and the urgency for responsible conservation in our lives.

My love for arts—film, music, and acting—started young. I featured in three national TV ads but didn’t pursue further. Witnessing my son’s love rekindled my interest. I made a video to fuel his passion. Films tell incredible tales, and I aim to support his journey into this captivating world.

Flim Maker: Salman Ali

My submission, titled ‘It Starts with Us,’ is a profound expression of the theme of ‘CARE’ as it addresses the pressing concern of water conservation. This video conveys that water is a precious and finite resource, with each drop holding immense value. It instills a sense of responsibility, urging individuals to take action in their daily lives, from reducing water wastage.